Posts
GA4 Scopes: Understanding Data View Level – Traffic and Event Attribution
In this article, we will take a look at the relationship between data structures and scopes in Google Analytics 4 (GA4), highlighting their role in accurately analysing website traffic acquisition and conversion attribution across the entire user journey.
— March 14, 2024
Mailchimp: Audience Management & Targeting
In this tutorial, we’ll take a look at some Mailchimp audience management strategies and organisational tools like tags, groups, and segments. The focus will be on understanding the differences between them and when and why you should use each of them.
— October 6, 2023
GA4 🔗 BigQuery: Combine the Potential of Both Platforms
In this tutorial, we will take a look at the integration of Google Analytics 4 (GA4) with BigQuery. The focus will be on understanding BigQuery as a data warehouse and exploring the advantages and costs involved in this integration.
— August 6, 2023
GA4 Cost Data Import: The sFTP Method
In this tutorial, we will take a look at the process of importing costs into Google Analytics 4 using the SFTP method.
— July 7, 2023
GA4 Attribution Paths Report (Formerly “Conversion Paths”)
In this tutorial, we will take a look at the attribution paths report, formerly called "Conversion paths", which is part of the Attribution reports of GA4 Advertising. The focus will be on understanding the key concepts and settings required to conduct a thorough analysis of conversion paths.
— June 8, 2023
GA4 Data Quality: Sampling, Thresholding and Cardinality Explained
In this tutorial, we will take a look at the concepts of data sampling, data thresholding and data cardinality within Google Analytics 4, as well as strategies to minimise their impact on the accuracy and reliability of your reports.
— June 2, 2023
GA4 Library: Customise and Create Standard Reports & Collections
In this tutorial, we will take a look at the GA4 report types focusing on the process of customisation and creation of a standard report, as well as how to organise them in a collection.
— May 19, 2023
Top 10 GA4 Exploration SEO Reports
In this tutorial, we will take a look at 10 must-have GA4 reports for SEO, discussing the insights and actions that can be gained from these reports, as well as how to set them up.
— May 5, 2023