Posts
A/B Testing – without the maths headaches!
Struggling to interpret A/B test results? This article breaks down statistical concepts using an easy-to-follow real-world case study, helping you make confident, data-driven marketing decisions.
— July 4, 2024
Battle Tested Framework for SEO Traffic Drop
In this article, we'll take a look at a framework for diagnosing and addressing drops in organic search traffic. The framework covers validating the traffic drop, identifying what caused it, pinpointing which areas of the site were impacted, and investigating the potential reasons.
— June 14, 2024
GA4 Modeled Data: Are You Looking at Real Data?
This article dives into Google Analytics 4's data modeling techniques. We'll explore behavioral, conversion, attribution, and predictive models—how they fill data gaps, impact your reports, and why Google's pushing them, with a focus on the growing importance of first-party data.
— May 28, 2024
GA4 Attribution Models Explained: DDA vs Last Click
In this tutorial, we'll take a look at the concept of attribution and attribution model in GA4, with a focus on the Data-Driven Attribution (DDA) and Last Click models. We'll explore how they work, their advantages and disadvantages, and a comparison between them.
— April 24, 2024
GA4 Scopes: Understanding Data View Level – Traffic and Event Attribution
In this article, we will take a look at the relationship between data structures and scopes in Google Analytics 4 (GA4), highlighting their role in accurately analysing website traffic acquisition and conversion attribution across the entire user journey.
— March 14, 2024
Mailchimp: Audience Management & Targeting
In this tutorial, we’ll take a look at some Mailchimp audience management strategies and organisational tools like tags, groups, and segments. The focus will be on understanding the differences between them and when and why you should use each of them.
— October 6, 2023
GA4 🔗 BigQuery: Combine the Potential of Both Platforms
In this tutorial, we will take a look at the integration of Google Analytics 4 (GA4) with BigQuery. The focus will be on understanding BigQuery as a data warehouse and exploring the advantages and costs involved in this integration.
— August 6, 2023
GA4 Cost Data Import: The sFTP Method
In this tutorial, we will take a look at the process of importing costs into Google Analytics 4 using the SFTP method.
— July 7, 2023