Posts
Warehouse-Native Analytics: The Next Evolution or Just Another Trend?
In recent years, the concept of warehouse-native analytics has gained traction, and there's been much debate about its future in the analytics landscape. Is it just another passing fad or a game-changing evolution in how we handle data?
— October 29, 2024
Commercial Analytics: From Data’s Sake to Profit Enabler
This article explores how commercial analytics can transition from merely managing data to becoming a profit enabler, offering actionable insights to guide business decisions.
— October 17, 2024
Data Analysis: The Paradox of Partial Accuracy
As privacy regulations tighten and users gain more control over their data, the concept of "accuracy" in analytics is undergoing a dramatic shift. This article explores the implications of this change, the challenges faced by data analysts, and offers strategies for adapting to this new reality.
— October 5, 2024
Page Speed Impact Report: After Optimisation Assessment
This article will guide you through the process of reporting on page speed optimisation, focusing on the key metrics and their impact on user experience, engagement, conversion rate and search engine optimisation (SEO).
— August 22, 2024
GA4 Reporting Identity: Choosing the Right Identity Spaces
In this article, we delve into GA4's identity spaces – the mechanisms Google Analytics 4 uses to identify and track users across devices and platforms. We'll break down the different types of IDs, their accuracy, and limitations, helping you choose the best GA4 reporting identity option for your specific needs.
— July 25, 2024
A/B Testing – without the maths headaches!
Struggling to interpret A/B test results? This article breaks down statistical concepts using an easy-to-follow real-world case study, helping you make confident, data-driven marketing decisions.
— July 4, 2024
Battle Tested Framework for SEO Traffic Drop
In this article, we'll take a look at a framework for diagnosing and addressing drops in organic search traffic. The framework covers validating the traffic drop, identifying what caused it, pinpointing which areas of the site were impacted, and investigating the potential reasons.
— June 14, 2024
GA4 Modeled Data: Are You Looking at Real Data?
This article dives into Google Analytics 4's data modeling techniques. We'll explore behavioral, conversion, attribution, and predictive models—how they fill data gaps, impact your reports, and why Google's pushing them, with a focus on the growing importance of first-party data.
— May 28, 2024
GA4 Attribution Models Explained: DDA vs Last Click
In this tutorial, we'll take a look at the concept of attribution and attribution model in GA4, with a focus on the Data-Driven Attribution (DDA) and Last Click models. We'll explore how they work, their advantages and disadvantages, and a comparison between them.
— April 24, 2024
GA4 Scopes: Understanding Data View Level – Traffic and Event Attribution
In this article, we will take a look at the relationship between data structures and scopes in Google Analytics 4 (GA4), highlighting their role in accurately analysing website traffic acquisition and conversion attribution across the entire user journey.
— March 14, 2024